As you begin to get serious about finding the best site for your company's impending facility expansion, it won't be long before you start running into what is known in the site selection business as the "local economic developer."
Chances are good that you've never heard of these folks before and, if you have, you're not sure what to make of them.
About one thing there should be no doubt these people are unabashed advocates for their communities, and their mission in life is to convince people like you to move your company to their region, bringing with you jobs, capital investment and future tax revenue.
It's only natural that one question should loom in your mind above all others can you trust these people? Can you really expect honest, straightforward answers from them?
The answer is an unqualified, "Yes."
You see, economic developers are not unlike your typical businessperson. We all have a product to sell. Mine is magazines. Yours is widgets or software or whatever. Economic developers are selling their communities.
By and large, we all consider ourselves and our colleagues to be honest, although we all know a few people we think occasionally step across the line in their desire to gain a competitive advantage. Fortunately, those people are in a small minority and, besides, most of us believe we can recognize "integrity-challenged" people after only a short period of personal interaction. Besides, dishonest people also quickly develop a well-deserved reputation, which further simplifies the identification process.
| ... because they recognize that they have succeeded in their mission of building a better future for their region only if your business succeeds. |
Can I say with absolute confidence that no economic developer will ever try to pull the wool over your eyes, or neglect to inform you of a key detail that, if known, would adversely affect your location decision? No, I can't, but I also can't say the same thing about all business people ... and neither can you.
Like any other endeavor in your business life, a little bit of skepticism is a healthy thing. There's no substitute for independently verified facts. Due diligence will never go out of style.
One thing I can tell you, though, is that economic development is an honorable profession, composed of hard-working people trying to create a better economic future for their communities. They are usually well educated, experienced and responsive to your needs. They are professionals.
Most will tell you up front if they think your company wouldn't be a good fit in their community, because they recognize that they have succeeded in their mission of building a better future for their region only if your business succeeds.
These folks also been in this business for a long time and can provide you with an enormous amount of assistance and advice about the site selection process. Don't worry about hidden agendas because theirs aren't hidden.
They're there to provide a valuable service to your company. Look at them for what they are talented representatives of their communities who are skilled at helping your company navigate its way though the complex site selection process.
And they're everywhere. Every state, county and city has one, as do the vast majority of utilities. Call them. Use them. They're a valuable resource that can provide you with much of the information you need to make an intelligent site location decision.
And that, after all, is the whole point of this exercise.
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