Telephone directory firm Yell has announced plans for a 3.5 million pound call center in Newport, in southeast Wales, which could lead to more than 250 jobs. The company plans to expand its Yellow Pages 118 247 service.

The expansion, which has had grant aid from the Welsh Assembly Government, will complement the firm’s existing center in Bristol. The center is expected to begin operating in April.

The company said it hoped that the new center in Usk House would mean it could double the number of fulltime advisers it employed.

“We’re very much looking forward to further development from our Newport site,” said John Condron, CEO of Yell. “Our existing call center team has worked extremely hard to develop the UK service in the past three years, and we’re very much looking forward to further development from our Newport site.

It is hoped the new call center will help revitalize employment opportunities alongside the city’s multimillion-pound regeneration.

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