Panasonic Automotive Systems Co. (PAS), a division company of Matsushita Electric Industrial Co., has established Panasonic Automotive Systems Asia Pacific (Thailand) Co., Ltd. (PASAP) in Thailand.
The new company assumes a sales role and will cover fast-growing Asian markets, including India, Thailand, Indonesia, Malaysia, the Philippines and Vietnam.
With the establishment of a new technology development department, the company will also formulate a product development system aimed at meeting the needs of local consumers.
“The establishment of the new company as a hub for development, manufacture and sales in the Asian region will lead to stronger cooperation among the PAS companies, realize global business opportunities, and optimize Panasonic’s product development and production system,” said Toru Nishida, managing director of Panasonic Automotive Systems Asia Pacific (Thailand).
Since the establishment of PAS in 2003, the company has established globally: Panasonic AS America (North America) in April 2003, Panasonic AS Europe GmbH (Europe) in April 2004, and Panasonic AS China (China) in April 2005.
With the new company now also covering the Asian market, PAS aims to build what will be known as the Global Five-Base (Japan, Americas, Europe, China, and Asia) Supplemental Network, according to the company.
The network will accelerate the company’s growth strategy by enhancing global cooperation of all five of its automotive electronics business units across the world, the company said.
For MORE NEWS BRIEFS, click here.
For a FREE SUBSCRIPTION to Expansion Management, click here.
Go to INTERNATIONAL SPOTLIGHTS to read more about other news and articles about international expansions.
Go to INDUSTRY SPOTLIGHTS to read more about other news and articles about this industry sector.
Go to STATE SPOTLIGHTS to read more about other news and articles about this state.
