Cadbury Schweppes Asia Pacific has opened its first Regional Science & Technology (S&T) Centre here as part of its strategic plans to accelerate growth momentum in key emerging markets.
The new facility will be a center of excellence for gums and candy (sugar confectionery) development, and it will compliment the existing network of regional and global Cadbury Schweppes science and technology facilities.
Rajiv Wahi, president of Cadbury Schweppes Asia Pacific, said that the center will focus on innovation to capture the growth potential of emerging markets in this region.
“Asia Pacific is a significant market for us,” he said. “With a mix of developed and emerging market growth potential, the region will continue to deliver above average growth. In Asia Pacific, our investment in innovation will also be ramped up to open up new markets for us and increase our penetration in markets where we already have high value share.”
The company’s focus on emerging markets is intense as they present tremendous opportunity for greater growth, according to the company. In 2005, Cadbury Schweppes Asia Pacific contributed 18 percent to Cadbury Schweppes group revenue.
“We continue to drive toward lifting this share, in recognition of the enormous growth potential of this region,” Wahi said.
The $4.3 million (Singapore), 920 square meter complex will house 10 global researchers who will focus their innovation on what will delight Asian consumers.
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