IBM, continuing its focus on high-growth markets, announced the expansion of its Business Transformation Outsourcing (BTO) Center here to meet the growing demand for multilingual business and technology services across the Asia-Pacific region.
IBM is opening the 200-seat delivery center on Australia’s Gold Coast as it invests in its BTO delivery capability globally and in Australia to transform and operate business processes such as customer relationship management, human resources, and finance and accounting for clients seeking to optimize business performance and generate growth.
Expansion of the center marks IBM’s expansion of its capabilities globally and especially in fast-growing markets. Earlier, IBM announced the opening of the Russian Systems & Technology Laboratory. Other new facilities announced in recent months include a Linux Technology Center in Sao Paulo, Brazil; a Solutions and Technology Center in Bangalore, India; and a mainframe development lab in Shanghai, China.
“The ability of IBM Australia to deliver high-value multilingual business process and transformation outsourcing services to clients located throughout the Asia-Pacific region has been the key to the growth of the Brisbane center,” said Randy Walker, Asia-Pacific general manager, Managed Business Process Services, for IBM. “Globally, IBM is focused on amassing the right skills where they exist to deliver the right services to our clients at the right price. This is an example of this strategy in action.”
Chris Cummins, minister for Information Technology Policy for the Queensland government said that less than one year after the launch of the Brisbane BTO center, with the state government’s assistance, IBM is expanding its operation to the Gold Coast.
“IBM continues to bring high-value business services, jobs, investment and export dollars into the Queensland economy, adding to the critical mass and international competitiveness of our local services industry,” he said.
The new center will help clients improve their speed-to-market, responsiveness, client satisfaction and productivity. It will service clients throughout the Asia-Pacific region, delivering BTO services in five languages: Japanese, Korean, Mandarin, Cantonese and English. The center will handle customer relationship management (CRM) technical support for Lenovo Japan, Australia and New Zealand in parallel with the Brisbane Center. IBM’s BTO centers will manage calls for Lenovo Japan, Australia and New Zealand.
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