The new digital media plant, the largest single capital investment at Kodak Park in five years, comes as digital photographers increasingly look to convert their pixels into pictures on paper, according to the company.

Workers at the plant will manufacture a special dye-transfer ribbon for printers found in stores, homes and commercial photo studios dedicated to digital imaging.

Once open in 2006, the factory is expected to add about 50 jobs to Kodak’s Rochester work force. The company expects to fill those jobs with existing personnel.