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Operator, Connect Me to the Right Site

Getting the answers to these 15 key questions can help ensure that your new location has the telecommunications capabilities your facility needs.

  [ 1/1/1999 ]  By: James R. Beatty II   Print This Article  Reprint/License This Article  E-mail This Article To A Friend  
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Telecommunications is consistently rated as one of the top 10 site selection criteria, but what does this really mean to your company?

Here is my basic recommended approach to tackle the telecommunications challenges, questions and answers that will occur during your search for a new facility location.

STEP ONE: Get to know the person responsible for managing telecommunications for your firm.

STEP TWO: Invite that person to serve on the site selection team.

STEP THREE: Identify your firm's current and future telecommunications needs. Your telecommunications manager or information technology manager can do this for you.

STEP FOUR: Make sure that the local economic development organization you are working with includes all telecommunication companies (local and long distance) in its approach to your project.

You will be pleasantly surprised by the increasing number of telephone companies involving themselves in business attraction. Telecommunications companies' input is necessary in order for you to make intelligent and informed decisions as you search for the right site for your facility.

Remember that, although telecommunications can be a complex subject, you can cut it down to size by determining your needs and getting solid answers to these key questions.
Some examples of telephone companies providing economic development services are GTE, BellSouth and AT&T. In many cases, their economic development services are housed within their community affairs or public affairs departments.

Generally, you will want to cover the following telecommunications topics in your site search. A glossary of common telecommunication terms can be found at the bottom of this page.

1. Where are the long distance carriers' Points of Presence (POPS)?

2. Which long distance company serves the area? Your company may have a national relationship with this company.

3. What type of services are provided in each long distance carrier's POP?

4. Who are the local telephone service providers? Remember cable companies are now providing local dial tone services in certain areas.

5. Is the local telephone service provider locally owned or is there a local manager with significant responsibility? This could prove to be invaluable for speedier installation and maintenance service.

6. What are the plans to upgrade the local telephone service and provide enhanced services?

7. Are the local switching offices, often referred to as central office, digital or analog? If they are analog, then terminate that community from your search, because this is extremely outdated technology.

8. Are the local central offices connected by fiber optic backbone -- often referred to as interoffice trunking?

9. Does the area offer fiber ring diversity so if a cable is cut, your company can still receive calls?

10. What are the disaster recovery plans for telecommunications? Your firm should have one, but the telephone company should have one for you as well.

11. What are the taxes on local services, intrastate calls and interstate calls, toll free services, outgoing calls, and other call services?

12. What are the additional fees that will show up on your monthly bill (relay services, E-911)?

13. Is the state deregulated, which would allow for more flexibility in pricing?

14. Who are the major telecommunications users in the area? Call them to get their evaluation of the area's telephone service.

15. How is Internet service provided and at what speeds? If you can't get at least 56 kilobits per second, then you should reconsider.

In addition, if you are considering a call center or back office at this location, then you should thoroughly understand the telecommunications policy and laws for that state.

Remember that, although telecommunications can be a complex subject, you can cut it down to size by determining your needs and getting solid answers to these key questions.

James R. Beatty II is president of NCS International, Inc., a site selection consulting firm based in Omaha, Neb. You can reach him at (402) 453-9292.
Telecom Terms

Bandwidth -- measurement of the capacity and speed of telecommunications. Broadband communication moves more information more quickly than narrowband. Multiple channels of broadcast-quality video requires broadband. Voice and fax work on narrowband.

Bit -- The most basic unit of measuring information flow. Any voice, data, or video information can be turned into a stream of bits. Narrowband telecommunications moves thousands of bits (kilobits) per second, which is considered slow, but good enough for voice calls.

Broadband -- is one million bits (megabits) per second or faster. A gigabit network moves billions of bits per second.

Digital telecommunications -- an information transmission, storage and processing method that uses electronic or optical pulses, also called bits. Digital switching technology transmits and processes calls faster and better than its electromechanical predecessors. This improves both the capacity and the efficiency of the network.

Exchange -- the local area served by a central office or switching center. An exchange can be identified by the area code and first three digits of a phone number. Exchanges are grouped to form a Local Access and Transport Area.

Fiber ring -- a fiber-optic cable arrangement that sends every customer's data in two opposite directions toward another destination connected to the ring. This redundancy guarantees that an accidental cut in the ring will not stop the customer's data from reaching its destination.

ISDN (Integrated Services Digital Network) -- a digitally switched network that provides very fast, simultaneous transmission of voice, data and images over a single telephone line.

LATA (Local Access and Transport Area) -- Any of 161 local telephone serving areas in the United States. When the local and long-distance phone businesses were split up in 1984, LATAs were established to create boundaries that distinguish between local and long-distance service. Calls between LATAs are switched by long-distance companies.

Microwave -- a way of providing telecommunications bandwidth via a series of antennas, transmitters and reflectors on towers. Voice, data, or video communications travel in a straight line from tower to tower. Microwave can be made fully compatible with digital service.

POP (Point of Presence) -- the site where an interexchange carrier's equipment connects to a local exchange carrier's network.

Redundancy -- backup equipment cabling in a network designed to take over instantaneously and keep information flowing in case the main equipment or cable route fails.

SONET (Synchronous Optical Network) -- a technical standard for transmission of light signals over optical fiber. SONET allows different fiber systems or networks to interconnect efficiently with a high level of accuracy and customer control.

Switched 56 service -- a data communications service that transmits digital information at 56,000 bits per second using ordinary copper cable. Current technology allows video to be transmitted over telephone lines employing Switched 56 service.

Telecommunications infrastructure -- the cables, switches, radio towers, and other facilities and equipment that are required to make telecommunications work. Cables and wires that connect customers to switching centers are called outside plant. Equipment under the roof is inside plant.

T-Carrier services -- a family of high-capacity digital telecommunications services requiring leased private lines. The most common T-carrier is called T-1, or DS1. It provides 24 separate channels of high quality voice connections, or can be set up as 1.5 megabits per second of data communications bandwidth. T-3 (DS-3) is a leased line service with approximately 30 times the bandwidth of T-1. Fractional T-1 is a service that enable businesses to lease incremental bandwidth, generally in increments of 128 kilobits per second, on a T-1.

WATS (Wide Area Telecommunications Service) -- a fixed-rate long-distance calling service offered by local and long-distance phone companies. WATS service allows calls to be made and received without users being charged for each call. Toll free numbers are one type of WATS.


 

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