| What’s
the most pressing concern among growing businesses today? If you said labor
issues, go to the head of the class.
No other subject even comes close. The
airwaves and journal pages are full of stories analyzing the labor situation
from a dozen different angles, and all of them spell bad news for the future.
Does that mean that the United States
has suddenly turned into a nation of dolts? Of course not.
What it does mean is that, given the size
and complexity of our economy — as well as the nature of the industries
we are likely to lead in — finding the right mix of quantity and quality
of workers at a price companies can afford, will be an even greater challenge
than it is now.
With nationwide unemployment approaching
4 percent, the U.S. labor market is tight.
On top of that, with smaller family sizes,
fewer people will be entering the work force in the future. And, as the
baby boomers slide ever nearer to retirement, the average age of an American
worker is now over 40.
All of this portends a labor market that
will drive businesses in ways heretofore unimagined. More than ever before,
business location decisions will be driven by the quality and availability
of workers, and the winners in this new paradigm will be those communities
which are producing the best and brightest workers.
How will businesses find those communities?
Simple … by looking at their schools.
For the past nine years, Expansion
Management has evaluated secondary school districts throughout the nation
as a way of helping our readers compare the type of work force they are
likely to encounter should they decide to expand or relocate their companies
to a particular location.
That’s why we do it. We have no particular
stake in the ongoing education debate, except as it applies to the quality
of the graduates our schools are producing. We leave the matter of how
best to produce those results to parents and educators.
Who
gets picked?
There are about 8,500 degree-granting
secondary school districts in the United States with enrollments of at
least 700 — our minimum for the study — according to the U.S.
Department of Education. Because our
purpose is to provide our readers with a comparative snapshot of the type
of work force they are likely to encounter in various communities throughout
the country, we don’t even attempt to evaluate all of them. In fact, we
only evaluate about 15 percent.
However, since we want to give our readers
as broad a sampling as possible, we identify every U.S. city with a population
of at least 25,000 and make sure that we evaluate at least one school district
from that city. For larger metro areas, we obviously include several districts.
Due to space considerations, we publish
a shortened list of school districts in the magazine itself.
It’s
results that matter
People differ on how to evaluate our schools.
We prefer to evaluate them by looking
at the results — how much did students learn and did they stay in school
long enough to finish what they started. We focus on these aspects because
that’s what employers look at.
The Graduate Outcome Index measures the
end product of the education process and includes graduation rates and
college board scores (SAT and ACT). This is the most heavily weighted index.
College board tests are still the only
national standardized criteria by which we can measure knowledge among
high school seniors. We also take into consideration the percentage of
students taking the test, since some schools encourage everyone to take
the test while others discourage all but their best and brightest from
taking it.
Graduation rates, in our judgment, provide
a pretty good indicator of the type of work ethic you’re likely to encounter
in that community. Quitting establishes a negative pattern of behavior
that will usually repeat itself often throughout life.
The Resource Index measures a community’s
financial commitment to its children’s education, and consists of student-teacher
ratios, per-pupil expenditures and teacher salaries.
It’s great for everyone to want terrific
schools, but a community must be willing to commit resources to that end
since it will go a long way in determining what type of community will
exist a decade or two from now.
Obviously, not all communities have the
same ability to fund public education. The greater a community’s resources
— which we measure in the community index — the greater its ability to
spend money on education.
One would expect to see a correlation
between a community’s affluence and its spending on education. While you
may often find communities with little affluence spending heavily on education,
it may be cause for concern to find highly affluent communities that spend
very little — relative to the rest of the county — on educating the next
generation.
The third category is the Community Index,
which measures the level of affluence and adult education in the district.
Studies have shown for a long time that
the children of college graduates do better than children of parents who
are high school graduates. Ditto for children of more affluent parents
versus children of welfare recipients. It’s when you find districts with
a low community index and a high graduate outcome that you know that you
have found a diamond-in-the-rough work force.
The final index — the Education Quotient
— is a combination of the above three indices, weighted to reflect the
greater importance of the graduate outcome and the resource index.
For the mathematically inclined, all four
of the indices are calculated on a scale of 50 to 150, with 100 being the
midpoint.
Ranking
the districts
As in years past, the top districts received
the Gold Medal designation and are among the nation’s top performing schools.
Schools in the second quintile are also well above the national average
and received the Blue Ribbon designation.
Most school districts fall within the
middle category and received a Green Light designation. These are all good,
solid school districts.
The final two quintiles scored below the
national average and received, in order, Yellow Flag and Red Zone designations.
Finding enough well-educated workers who
can master today’s more technically demanding job skills is the No. 1 challenge
among today’s growing companies. We are now in the midst of an era where
brainpower – from top to bottom – is absolutely critical to a company’s
success.
Communities that do not invest in educating
their future work force will find themselves at a serious disadvantage
when it comes to competing with other locations for the best companies
and the best jobs.
So, if you want to know where the economic
growth will be in the next 30 years, look at the schools. It’s as simple
as A, B, C.
For the entire Special 1999 Ratings Issue
contact
knichols@newhope.com. |